Cristy Joy
Marketing & Video Production • UGC & Social Content
Clean, professional storytelling for brands who care about connection.
Who I Am
I’m a marketing-minded video producer, editor, and UGC creator with 15+ years across entertainment, digital campaigns, and live/experiential marketing. I blend creative direction, story psychology, and social strategy to make content that feels human and drives growth.
What I Do
Content & Video Production
- Branded short-form & reels (TikTok, IG, YouTube Shorts)
- UGC product videos, unboxings, lifestyle & direct-to-camera content
- Storyboarding, shooting & editing (Premiere, Final Cut, DaVinci)
- Hook & retention optimization for social & YouTube
Marketing & Brand Strategy
- Social content calendars & campaign concepts
- Brand voice and messaging that feels authentic, not salesy
- Organic growth focused on trust & repeat views
- Light UX / landing page copy & funnel-friendly storytelling
Selected Highlights
- Grew TikTok from ~1K to 7K in 3 months with daily live and original series
- Built a 70K+ YouTube audience; one video hit 1.2M+ views
- Produced 300+ motivational, product, and intuitive videos across platforms
- Ran digital campaigns achieving up to 100× growth in months
- Supported broadcast clients (Oscars, Eurovision, NBA, UFC, Univision) in a technical role
Best-Fit Roles
Core Skills
- Premiere Pro, Final Cut, DaVinci Resolve, After Effects
- Short-form storytelling, hooks & retention
- Brand messaging & content strategy
- On-camera hosting & livestream engagement
- High emotional intelligence & collaboration
Brands & Partners
Nintendo · Microsoft/Xbox · E3 & E3 Press Conference · Nickelodeon Kids’ Choice Awards · US Army · Dove · Nivea · Tylenol · Orville Redenbacher · Cirque du Soleil · Verizon · Office Depot · Jamba Juice · Simon Malls · VH1 · Maker Studios · Tom Green · David Zucker
Links & Portfolio
Available for remote & hybrid roles, long-term collaborations, and high-impact UGC campaigns.